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Muse Muse


Branding | Concept | Art Direction |
UX&UI | Copywriting

Concept work for a student project  

CHALLENGE
Creating an identity for a new multipurpose events and conference complex in The Hague, Netherlands.

EXECUTION
Through modern, experiential, and future-forward branding to create a dynamic brand identity for the world's first Museum of Modern Art on imagination. Muse Muse aims to nourish the magic of imagination in an era of low creativity, high stress and social disparity. The naming behind  "Muse Muse"  by definition means 'a state of deep thought or dreamy abstraction'. Here, it gives someone ideas and helps them to create and innovate. The M frame window serves as a way of seeing. By curating perspectives that inspire people to broaden one's horizon,  the design of this identity aims for people to imagine again. The chosen colour palette is to enhance the dreamscape of each exhibition in this museum.

identity-brainstorm
35
Mural Street by Asylab
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Made In 
27.4698┬░ S, 153.0251┬░ E
With Love.

CONTACT

Please get in touch for
commissions, questions, or
collaborations:

hello@sydneysu.com

SERVICES

Visual Identity
Photo Art Direction
Web Design
Editorial Design
Packaging Design
Lettering
Content & Marketing Strategy
Wedding Design

SITE CREDITS

Portfolio Photography by
Studio Six N. Five, James Turrell,
Rosie Hardy and Myself.

Copywriting by Amelia Parkin