Muse Muse
Branding | Concept | Art Direction |
UX&UI | Copywriting
Concept work for a student project
CHALLENGE
Creating an identity for a new multipurpose events and conference complex in The Hague, Netherlands.
EXECUTION
Through modern, experiential, and future-forward branding to create a dynamic brand identity for the world's first Museum of Modern Art on imagination. Muse Muse aims to nourish the magic of imagination in an era of low creativity, high stress and social disparity. The naming behind "Muse Muse" by definition means 'a state of deep thought or dreamy abstraction'. Here, it gives someone ideas and helps them to create and innovate. The M frame window serves as a way of seeing. By curating perspectives that inspire people to broaden one's horizon, the design of this identity aims for people to imagine again. The chosen colour palette is to enhance the dreamscape of each exhibition in this museum.
Made In
27.4698° S, 153.0251° E
With Love.
CONTACT
Please get in touch for
commissions, questions, or
collaborations:
hello@sydneysu.com
SERVICES
Visual Identity
Photo Art Direction
Web Design
Editorial Design
Packaging Design
Lettering
Content & Marketing Strategy
Wedding Design
SITE CREDITS
Portfolio Photography by
Studio Six N. Five, James Turrell,
Rosie Hardy and Myself.
Copywriting by Amelia Parkin